XSF Communications Team - 2019-09-12

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metrics for the Twitter @xmpp account

Wow, super good job Nÿco, data definitively helps when making decisions!

so what do we learn from this? what hypothesis can we raise?

observation: end 2018 to beg 2019, we tweeted nothing, we still gained followers hypothesis: some of these followers are bots or attention seekers my experience: even dormant accounts gain followers this way

observation: from march to august, we have tweeted very few, we gain mentions and profile visits hypothesis: tweeting more increases mentions and profile visits my experience: that's mechanical also not shown here or the number of clicks on the link in the profile, this metrics is shown in individual tweets funnel

note: our Twitter account is only one part of the top of the funnel people visiting our website goes down the funnel

observation: january is weird as the is a peak for both new followers and impressions hypothesis: as I observe a peal as well on the @GetNayego account, I suppose it's a pattern on the Twitter platform my experience: none, wondering why

observation: when we tweet, we have a lower number of new followers (note it show the growth, not the indivual number of new followers and unfollowers) hypothesis: this kind of seconds my above hypothesis that our new followers and bots and attention seekers, as they look not interested in our content (rather in our followback)

my experience: when you follow lots of accounts, lots follow back when you unfollow lots of accounts, lots unfollow back that's mechanical, once again attention seekers, growing their followers numbers

so as you see, with analytics we learn a little bit, but mostly we can generate hypothesis to experiment...

to me, we definitely need to publish more regularly on Twitter original content is a big effort, the best RoI, but hard curated content is cool, easy, still a good RoI so I recommend pushing on "the edge" of the community we kindly encourage XMPP contributors to write more regularly their own blog and tweets on @xmpp, we retweet, on the newsletter we relay

I'm on the newsletter, that's cool, a little help can do

once we have our LinkedIn account, we could use I suspect we can get more qualified leads here (like my experience shows)

together, LinkedIn and Twitter can bring traffic to the website, then it would be a necessity to deploy a Matomo

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impressions in blue above tweets in gray below impressions are the consequence of tweeting (causality, not only correlation)

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X: tweets Y1: impressions Y2: engagements (like, retweet, reply, click)

correlation: 10 impressions generate more engagement 20 engagement generate more impressions 30 GOTO 10

for all tweets this year: * the average engagement rate is: 0.01647637171 * the best engagement rate is: 0.03820033956 * guess which tweet it is... the winner is: https://twitter.com/xmpp/status/1169145821704708097

2 retweets, 10 likes, 16 URL clicks

Does the xsf already have an official mastodon/activitypub account?

vanitasvitae, no we don't as far as I know. What server to choose and such was one of the 'problems'. But we definitively should have one, we can add that to our todo list, thank you

If I recall correctly someone "stole" @xmpp@mastodon.social but offered to hand it over.

it is possible to have some kind of "xmpp" account on any decentralised (micro)blogging system which one would be more legimitate and identifiable by people as such?

aaah the benefits of massive centralisation :-/

also, on the Mastodon universe, what kind of population do we touch?

how about deploying our own Mastodon, with only one account?

Matrix did the same

and how does it look?

I wanted to explore that way, but that involves iteam...

yep

Nÿco, how exactly is the 'engagment rate' calculated?

Nÿco, it's the Fediverse (ActivityPub) not mastodon universe

Nÿco, what software you use doesn't really matter as long as it's ActivityPub compliant, GNU Social, Plemora, etc

MediaGoblin

engagement is rt + like + click...

rate is impressions / engagement

agree about the tool, I'm more concerned of the people we will be able to reach over there who are they? what profile? what's the activity like over there? what can wee gain? what's the effort?

the best way to get exposure on the fediverse is to engage in conversations to make sure your peering with other people and then to use hashtags

well that's an EXTREMELY diverse set of cultures there

cool

yes, engagement is key, today we do none, we just post, spread the news, raise the awareness, a good way to start

but you can usually boil it down to a couple of groups. People who don't like twitter so they make the fediverse just like twitter minus the actual company

engaging the crowds needs engagement on our side (tautology) not sure anyone has energy and time

and then you have people there for the actual freedom

if you used to twitter and want to engage on mastodon I'd highly suggest not going about making posts like an organization but an individual. do you know what I mean by that?

you know forum culture?

nice to know

imagine your on an internet forum, and as a individual your telling people about how cool this IM protocol XMPP is for and how to setup various things with it etc

so an XSF account wouldn't work, is that what you say?

vs using it like an advertising platform

there's a level of personalization invloved

Nÿco, not saying it wouldn't work, just that it doesn't exactly jive with how the fediverse is

ok for example look at Nextcloud's fediverse presence

https://mastodon.xyz/@nextcloud

almost no engagement.

and then look at the individual developers of the project. Not just that project but take various BSD developers for example as well

another thing I'd reccomend is if your going to go with the mastodon activitypub implementation, don't get an account at mastodon.social. It's a hotbed for drama and controversy with questionable mangagement policies

also take a look at https://fediverse.party/ . they do a prett good job at documenting it

wow, looks like great advice to me

I think it's a good idea targeting the fediverse crowd. most of the people on there already understand the who federation/decentralization/standardization type thing so all you have to do is show what XMPP can do rather than go through the whole 'why decentralization is important' speech to somebody who doesn't care

I'm ok for that, I won't manage the content publishing or community engagement over there is someone willing to take that task?

I'll take a look at it

with Twitter, Mastodon and LinkedIn, it become necessary to sync a little, schedule and speak in one voice

how about we write original content regarding the GSoC we have material, as students have blogged

Next tweet, scheduled for tomorrow afternoon: Ahead of time, here is a draft version of our 2020 compliance suite: https://xmpp.org/extensions/inbox/cs-2020.html For each feature: * core or advanced, client or server * core, we, IM, mobile

please review, and give me the corrections

thinking of writing a small article: https://wiki.xmpp.org/web/GSoC_2019

Nÿco, +1

good!