SouLWow, super good job Nÿco, data definitively helps when making decisions!
Nÿcoso what do we learn from this? what hypothesis can we raise?
Nÿcoobservation: end 2018 to beg 2019, we tweeted nothing, we still gained followers
hypothesis: some of these followers are bots or attention seekers
my experience: even dormant accounts gain followers this way
Nÿcoobservation: from march to august, we have tweeted very few, we gain mentions and profile visits
hypothesis: tweeting more increases mentions and profile visits
my experience: that's mechanical
also not shown here or the number of clicks on the link in the profile, this metrics is shown in individual tweets funnel
Nÿconote: our Twitter account is only one part of the top of the funnel
people visiting our website goes down the funnel
Nÿcoobservation: january is weird as the is a peak for both new followers and impressions
hypothesis: as I observe a peal as well on the @GetNayego account, I suppose it's a pattern on the Twitter platform
my experience: none, wondering why
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Nÿcoobservation: when we tweet, we have a lower number of new followers (note it show the growth, not the indivual number of new followers and unfollowers)
hypothesis: this kind of seconds my above hypothesis that our new followers and bots and attention seekers, as they look not interested in our content (rather in our followback)
Nÿcomy experience:
when you follow lots of accounts, lots follow back
when you unfollow lots of accounts, lots unfollow back
that's mechanical, once again
attention seekers, growing their followers numbers
Nÿcoso as you see, with analytics we learn a little bit, but mostly we can generate hypothesis to experiment...
Nÿcoto me, we definitely need to publish more regularly on Twitter
original content is a big effort, the best RoI, but hard
curated content is cool, easy, still a good RoI
so I recommend pushing on "the edge" of the community
we kindly encourage XMPP contributors to write more regularly their own blog and tweets
on @xmpp, we retweet, on the newsletter we relay
NÿcoI'm on the newsletter, that's cool, a little help can do
Nÿcoonce we have our LinkedIn account, we could use
I suspect we can get more qualified leads here (like my experience shows)
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Nÿcotogether, LinkedIn and Twitter can bring traffic to the website, then it would be a necessity to deploy a Matomo
Nÿcocorrelation:
10 impressions generate more engagement
20 engagement generate more impressions
30 GOTO 10
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Nÿcofor all tweets this year:
* the average engagement rate is: 0.01647637171
* the best engagement rate is: 0.03820033956
* guess which tweet it is... the winner is: https://twitter.com/xmpp/status/1169145821704708097
Nÿco2 retweets, 10 likes, 16 URL clicks
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vanitasvitaeDoes the xsf already have an official mastodon/activitypub account?
SouLvanitasvitae, no we don't as far as I know. What server to choose and such was one of the 'problems'. But we definitively should have one, we can add that to our todo list, thank you
vanitasvitaeIf I recall correctly someone "stole" @xmpp@mastodon.social but offered to hand it over.
Nÿcoit is possible to have some kind of "xmpp" account on any decentralised (micro)blogging system
which one would be more legimitate and identifiable by people as such?
Nÿcoaaah the benefits of massive centralisation :-/
Nÿcoalso, on the Mastodon universe, what kind of population do we touch?
Nÿcohow about deploying our own Mastodon, with only one account?
vanitasvitaeMatrix did the same
Nÿcoand how does it look?
SouLI wanted to explore that way, but that involves iteam...
Nÿcoyep
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tomNÿco, how exactly is the 'engagment rate' calculated?
tomNÿco, it's the Fediverse (ActivityPub) not mastodon universe
tomNÿco, what software you use doesn't really matter as long as it's ActivityPub compliant, GNU Social, Plemora, etc
tomMediaGoblin
Nÿcoengagement is rt + like + click...
Nÿcorate is impressions / engagement
Nÿcoagree about the tool, I'm more concerned of the people we will be able to reach over there
who are they? what profile? what's the activity like over there? what can wee gain? what's the effort?
tomthe best way to get exposure on the fediverse is to engage in conversations to make sure your peering with other people and then to use hashtags
tomwell that's an EXTREMELY diverse set of cultures there
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Nÿcocool
Nÿcoyes, engagement is key, today we do none, we just post, spread the news, raise the awareness, a good way to start
tombut you can usually boil it down to a couple of groups. People who don't like twitter so they make the fediverse just like twitter minus the actual company
Nÿcoengaging the crowds needs engagement on our side (tautology)
not sure anyone has energy and time
tomand then you have people there for the actual freedom
tomif you used to twitter and want to engage on mastodon I'd highly suggest not going about making posts like an organization but an individual. do you know what I mean by that?
tomyou know forum culture?
Nÿconice to know
tomimagine your on an internet forum, and as a individual your telling people about how cool this IM protocol XMPP is for and how to setup various things with it etc
Nÿcoso an XSF account wouldn't work, is that what you say?
tomvs using it like an advertising platform
tomthere's a level of personalization invloved
tomNÿco, not saying it wouldn't work, just that it doesn't exactly jive with how the fediverse is
tomok for example look at Nextcloud's fediverse presence
tomhttps://mastodon.xyz/@nextcloud
tomalmost no engagement.
tomand then look at the individual developers of the project. Not just that project but take various BSD developers for example as well
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tomanother thing I'd reccomend is if your going to go with the mastodon activitypub implementation, don't get an account at mastodon.social. It's a hotbed for drama and controversy with questionable mangagement policies
tomalso take a look at https://fediverse.party/ . they do a prett good job at documenting it
Nÿcowow, looks like great advice to me
tomI think it's a good idea targeting the fediverse crowd. most of the people on there already understand the who federation/decentralization/standardization type thing so all you have to do is show what XMPP can do rather than go through the whole 'why decentralization is important' speech to somebody who doesn't care
NÿcoI'm ok for that, I won't manage the content publishing or community engagement over there
is someone willing to take that task?
SouLI'll take a look at it
Nÿcowith Twitter, Mastodon and LinkedIn, it become necessary to sync a little, schedule and speak in one voice
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Nÿcohow about we write original content regarding the GSoC
we have material, as students have blogged
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NÿcoNext tweet, scheduled for tomorrow afternoon:
Ahead of time, here is a draft version of our 2020 compliance suite:
https://xmpp.org/extensions/inbox/cs-2020.html
For each feature:
* core or advanced, client or server
* core, we, IM, mobile
Nÿcoplease review, and give me the corrections
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Nÿcothinking of writing a small article: https://wiki.xmpp.org/web/GSoC_2019
