XSF Communications Team - 2019-09-12

  1. Nÿco


  2. Nÿco

    metrics for the Twitter @xmpp account

  3. SouL

    Wow, super good job Nÿco, data definitively helps when making decisions!

  4. Nÿco

    so what do we learn from this? what hypothesis can we raise?

  5. Nÿco

    observation: end 2018 to beg 2019, we tweeted nothing, we still gained followers hypothesis: some of these followers are bots or attention seekers my experience: even dormant accounts gain followers this way

  6. Nÿco

    observation: from march to august, we have tweeted very few, we gain mentions and profile visits hypothesis: tweeting more increases mentions and profile visits my experience: that's mechanical also not shown here or the number of clicks on the link in the profile, this metrics is shown in individual tweets funnel

  7. Nÿco

    note: our Twitter account is only one part of the top of the funnel people visiting our website goes down the funnel

  8. Nÿco

    observation: january is weird as the is a peak for both new followers and impressions hypothesis: as I observe a peal as well on the @GetNayego account, I suppose it's a pattern on the Twitter platform my experience: none, wondering why

  9. Nÿco

    observation: when we tweet, we have a lower number of new followers (note it show the growth, not the indivual number of new followers and unfollowers) hypothesis: this kind of seconds my above hypothesis that our new followers and bots and attention seekers, as they look not interested in our content (rather in our followback)

  10. Nÿco

    my experience: when you follow lots of accounts, lots follow back when you unfollow lots of accounts, lots unfollow back that's mechanical, once again attention seekers, growing their followers numbers

  11. Nÿco

    so as you see, with analytics we learn a little bit, but mostly we can generate hypothesis to experiment...

  12. Nÿco

    to me, we definitely need to publish more regularly on Twitter original content is a big effort, the best RoI, but hard curated content is cool, easy, still a good RoI so I recommend pushing on "the edge" of the community we kindly encourage XMPP contributors to write more regularly their own blog and tweets on @xmpp, we retweet, on the newsletter we relay

  13. Nÿco

    I'm on the newsletter, that's cool, a little help can do

  14. Nÿco

    once we have our LinkedIn account, we could use I suspect we can get more qualified leads here (like my experience shows)

  15. Nÿco

    together, LinkedIn and Twitter can bring traffic to the website, then it would be a necessity to deploy a Matomo

  16. Nÿco


  17. Nÿco

    impressions in blue above tweets in gray below impressions are the consequence of tweeting (causality, not only correlation)

  18. Nÿco


  19. Nÿco

    X: tweets Y1: impressions Y2: engagements (like, retweet, reply, click)

  20. Nÿco

    correlation: 10 impressions generate more engagement 20 engagement generate more impressions 30 GOTO 10

  21. Nÿco

    for all tweets this year: * the average engagement rate is: 0.01647637171 * the best engagement rate is: 0.03820033956 * guess which tweet it is... the winner is: https://twitter.com/xmpp/status/1169145821704708097

  22. Nÿco

    2 retweets, 10 likes, 16 URL clicks

  23. vanitasvitae

    Does the xsf already have an official mastodon/activitypub account?

  24. SouL

    vanitasvitae, no we don't as far as I know. What server to choose and such was one of the 'problems'. But we definitively should have one, we can add that to our todo list, thank you

  25. vanitasvitae

    If I recall correctly someone "stole" @xmpp@mastodon.social but offered to hand it over.

  26. Nÿco

    it is possible to have some kind of "xmpp" account on any decentralised (micro)blogging system which one would be more legimitate and identifiable by people as such?

  27. Nÿco

    aaah the benefits of massive centralisation :-/

  28. Nÿco

    also, on the Mastodon universe, what kind of population do we touch?

  29. Nÿco

    how about deploying our own Mastodon, with only one account?

  30. vanitasvitae

    Matrix did the same

  31. Nÿco

    and how does it look?

  32. SouL

    I wanted to explore that way, but that involves iteam...

  33. Nÿco


  34. tom

    Nÿco, how exactly is the 'engagment rate' calculated?

  35. tom

    Nÿco, it's the Fediverse (ActivityPub) not mastodon universe

  36. tom

    Nÿco, what software you use doesn't really matter as long as it's ActivityPub compliant, GNU Social, Plemora, etc

  37. tom


  38. Nÿco

    engagement is rt + like + click...

  39. Nÿco

    rate is impressions / engagement

  40. Nÿco

    agree about the tool, I'm more concerned of the people we will be able to reach over there who are they? what profile? what's the activity like over there? what can wee gain? what's the effort?

  41. tom

    the best way to get exposure on the fediverse is to engage in conversations to make sure your peering with other people and then to use hashtags

  42. tom

    well that's an EXTREMELY diverse set of cultures there

  43. Nÿco


  44. Nÿco

    yes, engagement is key, today we do none, we just post, spread the news, raise the awareness, a good way to start

  45. tom

    but you can usually boil it down to a couple of groups. People who don't like twitter so they make the fediverse just like twitter minus the actual company

  46. Nÿco

    engaging the crowds needs engagement on our side (tautology) not sure anyone has energy and time

  47. tom

    and then you have people there for the actual freedom

  48. tom

    if you used to twitter and want to engage on mastodon I'd highly suggest not going about making posts like an organization but an individual. do you know what I mean by that?

  49. tom

    you know forum culture?

  50. Nÿco

    nice to know

  51. tom

    imagine your on an internet forum, and as a individual your telling people about how cool this IM protocol XMPP is for and how to setup various things with it etc

  52. Nÿco

    so an XSF account wouldn't work, is that what you say?

  53. tom

    vs using it like an advertising platform

  54. tom

    there's a level of personalization invloved

  55. tom

    Nÿco, not saying it wouldn't work, just that it doesn't exactly jive with how the fediverse is

  56. tom

    ok for example look at Nextcloud's fediverse presence

  57. tom


  58. tom

    almost no engagement.

  59. tom

    and then look at the individual developers of the project. Not just that project but take various BSD developers for example as well

  60. tom

    another thing I'd reccomend is if your going to go with the mastodon activitypub implementation, don't get an account at mastodon.social. It's a hotbed for drama and controversy with questionable mangagement policies

  61. tom

    also take a look at https://fediverse.party/ . they do a prett good job at documenting it

  62. Nÿco

    wow, looks like great advice to me

  63. tom

    I think it's a good idea targeting the fediverse crowd. most of the people on there already understand the who federation/decentralization/standardization type thing so all you have to do is show what XMPP can do rather than go through the whole 'why decentralization is important' speech to somebody who doesn't care

  64. Nÿco

    I'm ok for that, I won't manage the content publishing or community engagement over there is someone willing to take that task?

  65. SouL

    I'll take a look at it

  66. Nÿco

    with Twitter, Mastodon and LinkedIn, it become necessary to sync a little, schedule and speak in one voice

  67. Nÿco

    how about we write original content regarding the GSoC we have material, as students have blogged

  68. Nÿco

    Next tweet, scheduled for tomorrow afternoon: Ahead of time, here is a draft version of our 2020 compliance suite: https://xmpp.org/extensions/inbox/cs-2020.html For each feature: * core or advanced, client or server * core, we, IM, mobile

  69. Nÿco

    please review, and give me the corrections

  70. Nÿco

    thinking of writing a small article: https://wiki.xmpp.org/web/GSoC_2019

  71. SouL

    Nÿco, +1

  72. SouL