XSF Communications Team - 2019-09-23

what you wan

t

to be scheduled tomorrow morning:

Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even updates on XMPP/Jabber specifications! Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat #openstandards #compatibility #interoperability

Sorry if I'm wrong (that is probably the case? :D) but I understood from you to check that page and review the content to be published. But last time I checked, I was not sure if the content was there already

it's not only about the content, which is not written yet, I assume this is what you want to point out it is about the plan

No no, I'm just asking to make sure

Ok

the goal is to co-construct

I don't want to do things, and receive that wave of hate from last time

again, done is better than perfect I can't do team playing if the team does not play

even a semi-focussed review can help in some way

I'm scheduling the above-mentionned tweet

oops, too long

Does #XMPP fit? I knwo I always mention that, but I would like people looking for #XMPP to also find this

know*

Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #instantmessaging #chat #openstandards #compatibility #interoperability

the XMPP keyword is here anyway, AND the handle is "xmpp" so what does it change to add the hashtag? (real question)

changed:

Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #XMPP #instantmessaging #chat #openstandards #compatibility #interoperability

https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/MyIMPuVypqCvh1puo3DCpb0Nm8XagYcIYjiLNtGS/Capture_d_e_cran_2019-09-23_a__09.13.41.png

I really need to create a Twitter account then, back in time I remember the hashtag was a pretty important thing to make tweets indexed, it does not work that way anymore?

it does, but we have a heavy use of that word

on Instagram, the hashtag is the heart of the war

(I gotta go, I'l continue this interesting discussion later)

ok! see you

back

anyway, let's try the hashtag #XMPP

but again, it's not about XMPP, it is about the problems it solves, the solutions it brings, the benefits for its "users"

yea sure, but coca-cola does not promote itself saying "Drinking this unknown drink brand is the best thing in life" :) You have to make it stick in people's heads

Of course Coca-Cola is very modest, what are you implying

(Just saying why I feel we should always add #XMPP)

Coca-Cola started that way, now they just maintain market pressure by pure branding

that's not a good example, neither is Apple

XMPP or Jabber used to be a bit visible, by both techies and users, that was 15 years ago roughly

now XMPP is only known by techies for its obsolesence

so, really, let's focus on the good promises we deliver

I'm not saying we have to focus on the brand. But we definitively need to tie the good promises with the brand, or the brand will always look obsolete

the brand can be improved, but we don't have the skills in the community

writing a few articles and tweeting them... that's achievable

The brand my look obsolete, the technology very much not :x

well MUC is

I heard that again yesterday tbh.. "Isn't XMPP in decline? That's what I heard and why I use Matrix"

which is the most important to the current generation of TEAM CHAT

if the market continuously complains XMPP is declining, then it may declining, indeed

the numbers and figures show

no need to deny it

that's a community resistance we have to fight

And is there anybody using Matrix as a base? Whereas we know for sure there is for XMPP

it has started with the newsletter and Twitter

it will continue with LinkedIn and Mastodon

if we put a continuous, sustainable effort

well, these numbers are quite difficult to estimate

Matrix is growing for sure, and they have good press XMPP does not seem to grow, the market tells us it's shrinking, and we don't have the good press

but again, looking sideways does not help us, nor does it help who we want to help

we must look further

and deliver, step by step

https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/FK6239qMfwNu71VT5ZznzwF4BJ6Ajbhtg43BWzJN/Capture_d_e_cran_2019-09-23_a__11.54.02.png

"the market"?

whatever you wanna call this: users, devs, admins, bosses

Nintendo must have had reasons for choosing ejabberd and not something else, for example. I'd be interested to know why

good

(They possibly just choose the implementation over the protocol, but that's fine by me)

go for it

hmm?

ready to write an article about that?

About what? Asking Nintendo?

https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/0Zo34bfxruvzMOPchh8nCrq4MSm0Wu4OAWn8aE8G/Capture_d_e_cran_2019-09-23_a__11.54.02.png

see? when we tweet, we gain "impressions", which quite synonymous of "attention"

then we can raise a little the feeling that XMPP is declining

content is key

I'd be curious to know how they calculate "impressions"

it's documented

that's only ONE metric in the funnel

if it's just somebody scrolling through, or actually clicking on it and reading (spending some time on the page)

so read

clicking is clicking, counted as an engagement, further down the funnel

spending time on page is not scored by Twitter (good thing!), that's in your analytics

that's why the XSF would need a Matomo instance on our website

273 subscribers to our newsletter

probability is non-zero to have more subscribers after the tweet scheduled tomorrow is retweeted

our latest newsletter has the lowest clickrate, most probably due to the new part on specs

still in experimentation, if no showstopper

It could be related to other things, in the end until you don't open it you don't know what is inside. Maybe holidays, children starting school, etc

to increase open rate, we must use better titles/subjects

yes, to me, that is the secundary explanation

proposed plan: I'd like to publish the next newsletter on Tue 1st Oct that means we issue a last call on Thu 26th in three days

that would be another tweet, after the tweet tomorrow to promote newsletter subscription

Nÿco: “10 reasons why XMPP is better than Matrix. The fourth will surprise you!”

Would that be a good title? 😃

Ehh, I guess you are joking :D

>I'd like to publish the next newsletter on Tue 1st Oct good!

Yes, just a stupid joke, sorry!

By the way, I know nothing about marketing, but it looks like Nÿco has good ideas to spread the word

So, thumbs up!