XSF Communications Team - 2019-09-23

  1. Nÿco

    what you wan

  2. Nÿco


  3. Nÿco

    to be scheduled tomorrow morning:

  4. Nÿco

    Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even updates on XMPP/Jabber specifications! Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat #openstandards #compatibility #interoperability

  5. SouL

    Sorry if I'm wrong (that is probably the case? :D) but I understood from you to check that page and review the content to be published. But last time I checked, I was not sure if the content was there already

  6. Nÿco

    it's not only about the content, which is not written yet, I assume this is what you want to point out it is about the plan

  7. SouL

    No no, I'm just asking to make sure

  8. SouL


  9. Nÿco

    the goal is to co-construct

  10. Nÿco

    I don't want to do things, and receive that wave of hate from last time

  11. Nÿco

    again, done is better than perfect I can't do team playing if the team does not play

  12. Nÿco

    even a semi-focussed review can help in some way

  13. Nÿco

    I'm scheduling the above-mentionned tweet

  14. Nÿco

    oops, too long

  15. SouL

    Does #XMPP fit? I knwo I always mention that, but I would like people looking for #XMPP to also find this

  16. SouL


  17. Nÿco

    Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #instantmessaging #chat #openstandards #compatibility #interoperability

  18. Nÿco

    the XMPP keyword is here anyway, AND the handle is "xmpp" so what does it change to add the hashtag? (real question)

  19. Nÿco


  20. Nÿco

    Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #XMPP #instantmessaging #chat #openstandards #compatibility #interoperability

  21. Nÿco


  22. SouL

    I really need to create a Twitter account then, back in time I remember the hashtag was a pretty important thing to make tweets indexed, it does not work that way anymore?

  23. Nÿco

    it does, but we have a heavy use of that word

  24. Nÿco

    on Instagram, the hashtag is the heart of the war

  25. Nÿco

    (I gotta go, I'l continue this interesting discussion later)

  26. SouL

    ok! see you

  27. Nÿco


  28. Nÿco

    anyway, let's try the hashtag #XMPP

  29. Nÿco

    but again, it's not about XMPP, it is about the problems it solves, the solutions it brings, the benefits for its "users"

  30. SouL

    yea sure, but coca-cola does not promote itself saying "Drinking this unknown drink brand is the best thing in life" :) You have to make it stick in people's heads

  31. pep.

    Of course Coca-Cola is very modest, what are you implying

  32. SouL

    (Just saying why I feel we should always add #XMPP)

  33. Nÿco

    Coca-Cola started that way, now they just maintain market pressure by pure branding

  34. Nÿco

    that's not a good example, neither is Apple

  35. Nÿco

    XMPP or Jabber used to be a bit visible, by both techies and users, that was 15 years ago roughly

  36. Nÿco

    now XMPP is only known by techies for its obsolesence

  37. Nÿco

    so, really, let's focus on the good promises we deliver

  38. SouL

    I'm not saying we have to focus on the brand. But we definitively need to tie the good promises with the brand, or the brand will always look obsolete

  39. Nÿco

    the brand can be improved, but we don't have the skills in the community

  40. Nÿco

    writing a few articles and tweeting them... that's achievable

  41. pep.

    The brand my look obsolete, the technology very much not :x

  42. Nÿco

    well MUC is

  43. pep.

    I heard that again yesterday tbh.. "Isn't XMPP in decline? That's what I heard and why I use Matrix"

  44. Nÿco

    which is the most important to the current generation of TEAM CHAT

  45. Nÿco

    if the market continuously complains XMPP is declining, then it may declining, indeed

  46. Nÿco

    the numbers and figures show

  47. Nÿco

    no need to deny it

  48. Nÿco

    that's a community resistance we have to fight

  49. pep.

    And is there anybody using Matrix as a base? Whereas we know for sure there is for XMPP

  50. Nÿco

    it has started with the newsletter and Twitter

  51. Nÿco

    it will continue with LinkedIn and Mastodon

  52. Nÿco

    if we put a continuous, sustainable effort

  53. Nÿco

    well, these numbers are quite difficult to estimate

  54. Nÿco

    Matrix is growing for sure, and they have good press XMPP does not seem to grow, the market tells us it's shrinking, and we don't have the good press

  55. Nÿco

    but again, looking sideways does not help us, nor does it help who we want to help

  56. Nÿco

    we must look further

  57. Nÿco

    and deliver, step by step

  58. Nÿco


  59. pep.

    "the market"?

  60. Nÿco

    whatever you wanna call this: users, devs, admins, bosses

  61. pep.

    Nintendo must have had reasons for choosing ejabberd and not something else, for example. I'd be interested to know why

  62. Nÿco


  63. pep.

    (They possibly just choose the implementation over the protocol, but that's fine by me)

  64. Nÿco

    go for it

  65. pep.


  66. Nÿco

    ready to write an article about that?

  67. pep.

    About what? Asking Nintendo?

  68. Nÿco


  69. Nÿco

    see? when we tweet, we gain "impressions", which quite synonymous of "attention"

  70. Nÿco

    then we can raise a little the feeling that XMPP is declining

  71. Nÿco

    content is key

  72. pep.

    I'd be curious to know how they calculate "impressions"

  73. Nÿco

    it's documented

  74. Nÿco

    that's only ONE metric in the funnel

  75. pep.

    if it's just somebody scrolling through, or actually clicking on it and reading (spending some time on the page)

  76. Nÿco

    so read

  77. Nÿco

    clicking is clicking, counted as an engagement, further down the funnel

  78. Nÿco

    spending time on page is not scored by Twitter (good thing!), that's in your analytics

  79. Nÿco

    that's why the XSF would need a Matomo instance on our website

  80. Nÿco

    273 subscribers to our newsletter

  81. Nÿco

    probability is non-zero to have more subscribers after the tweet scheduled tomorrow is retweeted

  82. Nÿco

    our latest newsletter has the lowest clickrate, most probably due to the new part on specs

  83. Nÿco

    still in experimentation, if no showstopper

  84. SouL

    It could be related to other things, in the end until you don't open it you don't know what is inside. Maybe holidays, children starting school, etc

  85. Nÿco

    to increase open rate, we must use better titles/subjects

  86. Nÿco

    yes, to me, that is the secundary explanation

  87. Nÿco

    proposed plan: I'd like to publish the next newsletter on Tue 1st Oct that means we issue a last call on Thu 26th in three days

  88. Nÿco

    that would be another tweet, after the tweet tomorrow to promote newsletter subscription

  89. arnaudj

    Nÿco: “10 reasons why XMPP is better than Matrix. The fourth will surprise you!”

  90. arnaudj

    Would that be a good title? 😃

  91. SouL

    Ehh, I guess you are joking :D

  92. SouL

    >I'd like to publish the next newsletter on Tue 1st Oct good!

  93. arnaudj

    Yes, just a stupid joke, sorry!

  94. arnaudj

    By the way, I know nothing about marketing, but it looks like Nÿco has good ideas to spread the word

  95. arnaudj

    So, thumbs up!