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Nÿco
what you wan
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Nÿco
t
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Nÿco
to be scheduled tomorrow morning:
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Nÿco
Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even updates on XMPP/Jabber specifications! Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat #openstandards #compatibility #interoperability
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SouL
Sorry if I'm wrong (that is probably the case? :D) but I understood from you to check that page and review the content to be published. But last time I checked, I was not sure if the content was there already
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Nÿco
it's not only about the content, which is not written yet, I assume this is what you want to point out it is about the plan
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SouL
No no, I'm just asking to make sure
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SouL
Ok
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Nÿco
the goal is to co-construct
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Nÿco
I don't want to do things, and receive that wave of hate from last time
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Nÿco
again, done is better than perfect I can't do team playing if the team does not play
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Nÿco
even a semi-focussed review can help in some way
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Nÿco
I'm scheduling the above-mentionned tweet
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Nÿco
oops, too long
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SouL
Does #XMPP fit? I knwo I always mention that, but I would like people looking for #XMPP to also find this
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SouL
know*
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Nÿco
Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #instantmessaging #chat #openstandards #compatibility #interoperability
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Nÿco
the XMPP keyword is here anyway, AND the handle is "xmpp" so what does it change to add the hashtag? (real question)
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Nÿco
changed:
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Nÿco
Get the monthly news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software (servers, clients/apps, libraries), even specifications! Subscribe! https://xmpp.org/newsletter.html #XMPP #instantmessaging #chat #openstandards #compatibility #interoperability
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Nÿco
https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/MyIMPuVypqCvh1puo3DCpb0Nm8XagYcIYjiLNtGS/Capture_d_e_cran_2019-09-23_a__09.13.41.png
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SouL
I really need to create a Twitter account then, back in time I remember the hashtag was a pretty important thing to make tweets indexed, it does not work that way anymore?
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Nÿco
it does, but we have a heavy use of that word
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Nÿco
on Instagram, the hashtag is the heart of the war
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Nÿco
(I gotta go, I'l continue this interesting discussion later)
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SouL
ok! see you
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Nÿco
back
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Nÿco
anyway, let's try the hashtag #XMPP
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Nÿco
but again, it's not about XMPP, it is about the problems it solves, the solutions it brings, the benefits for its "users"
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SouL
yea sure, but coca-cola does not promote itself saying "Drinking this unknown drink brand is the best thing in life" :) You have to make it stick in people's heads
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pep.
Of course Coca-Cola is very modest, what are you implying
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SouL
(Just saying why I feel we should always add #XMPP)
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Nÿco
Coca-Cola started that way, now they just maintain market pressure by pure branding
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Nÿco
that's not a good example, neither is Apple
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Nÿco
XMPP or Jabber used to be a bit visible, by both techies and users, that was 15 years ago roughly
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Nÿco
now XMPP is only known by techies for its obsolesence
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Nÿco
so, really, let's focus on the good promises we deliver
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SouL
I'm not saying we have to focus on the brand. But we definitively need to tie the good promises with the brand, or the brand will always look obsolete
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Nÿco
the brand can be improved, but we don't have the skills in the community
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Nÿco
writing a few articles and tweeting them... that's achievable
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pep.
The brand my look obsolete, the technology very much not :x
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Nÿco
well MUC is
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pep.
I heard that again yesterday tbh.. "Isn't XMPP in decline? That's what I heard and why I use Matrix"
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Nÿco
which is the most important to the current generation of TEAM CHAT
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Nÿco
if the market continuously complains XMPP is declining, then it may declining, indeed
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Nÿco
the numbers and figures show
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Nÿco
no need to deny it
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Nÿco
that's a community resistance we have to fight
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pep.
And is there anybody using Matrix as a base? Whereas we know for sure there is for XMPP
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Nÿco
it has started with the newsletter and Twitter
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Nÿco
it will continue with LinkedIn and Mastodon
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Nÿco
if we put a continuous, sustainable effort
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Nÿco
well, these numbers are quite difficult to estimate
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Nÿco
Matrix is growing for sure, and they have good press XMPP does not seem to grow, the market tells us it's shrinking, and we don't have the good press
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Nÿco
but again, looking sideways does not help us, nor does it help who we want to help
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Nÿco
we must look further
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Nÿco
and deliver, step by step
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Nÿco
https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/FK6239qMfwNu71VT5ZznzwF4BJ6Ajbhtg43BWzJN/Capture_d_e_cran_2019-09-23_a__11.54.02.png
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pep.
"the market"?
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Nÿco
whatever you wanna call this: users, devs, admins, bosses
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pep.
Nintendo must have had reasons for choosing ejabberd and not something else, for example. I'd be interested to know why
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Nÿco
good
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pep.
(They possibly just choose the implementation over the protocol, but that's fine by me)
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Nÿco
go for it
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pep.
hmm?
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Nÿco
ready to write an article about that?
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pep.
About what? Asking Nintendo?
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Nÿco
https://movim.eu:5280/upload/1ab8cd5d50a081e2fdf8ce43dca3047f8bd49889/0Zo34bfxruvzMOPchh8nCrq4MSm0Wu4OAWn8aE8G/Capture_d_e_cran_2019-09-23_a__11.54.02.png
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Nÿco
see? when we tweet, we gain "impressions", which quite synonymous of "attention"
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Nÿco
then we can raise a little the feeling that XMPP is declining
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Nÿco
content is key
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pep.
I'd be curious to know how they calculate "impressions"
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Nÿco
it's documented
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Nÿco
that's only ONE metric in the funnel
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pep.
if it's just somebody scrolling through, or actually clicking on it and reading (spending some time on the page)
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Nÿco
so read
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Nÿco
clicking is clicking, counted as an engagement, further down the funnel
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Nÿco
spending time on page is not scored by Twitter (good thing!), that's in your analytics
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Nÿco
that's why the XSF would need a Matomo instance on our website
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Nÿco
273 subscribers to our newsletter
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Nÿco
probability is non-zero to have more subscribers after the tweet scheduled tomorrow is retweeted
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Nÿco
our latest newsletter has the lowest clickrate, most probably due to the new part on specs
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Nÿco
still in experimentation, if no showstopper
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SouL
It could be related to other things, in the end until you don't open it you don't know what is inside. Maybe holidays, children starting school, etc
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Nÿco
to increase open rate, we must use better titles/subjects
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Nÿco
yes, to me, that is the secundary explanation
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Nÿco
proposed plan: I'd like to publish the next newsletter on Tue 1st Oct that means we issue a last call on Thu 26th in three days
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Nÿco
that would be another tweet, after the tweet tomorrow to promote newsletter subscription
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arnaudj
Nÿco: “10 reasons why XMPP is better than Matrix. The fourth will surprise you!”
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arnaudj
Would that be a good title? 😃
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SouL
Ehh, I guess you are joking :D
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SouL
>I'd like to publish the next newsletter on Tue 1st Oct good!
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arnaudj
Yes, just a stupid joke, sorry!
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arnaudj
By the way, I know nothing about marketing, but it looks like Nÿco has good ideas to spread the word
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arnaudj
So, thumbs up!